JOB SUMMARY
This position is responsible for product marketing activity in China and global market, mainly support SMD products and customized COB product. In addition, the candidate may support product market information collection and analysis. Create the new product idea base on the market trend. Finish the product benchmark, work out the product specification and development the product with function team, well work out the product launch plan base on the company strategy. To finish datasheet, support product manager and Marco team to launch the product. Work out the product training material and support sales term to well promote product. And support executive team in strategic partnerships. Thus, the candidate must have an adaptable skillset, strong ability to manage across different work streams and desire to develop to manage a small team.
The ideal candidate will be an experienced, positive and self-motivated team player with great communication and interpersonal skills. The individual should have a good balance of structured thinking and complex planning skills mixed with execution adeptness and flexibility. The candidate should have strong knowledge of LED components and lighting applications.
JOB RESPONSIBILITIES
- Key responsibility will focus on product marketing activity;
- Support product marketing information collection and analysis;
- Well commination with customer to understand the customer needs and work out the product requirements for customized product, well plan and product development management with function team to delivery product on time and on cost;
- Product benchmark and work out the product improvement requirements, in the same time create the proper selling points to well promote the product with sales team;
- Launch responsibilities include product datasheet/ part number and promotional materials.
- Complete the product datasheet and create the product P/N for new product;
- Support to launch domestic product to develop new business growth for specify regions for example India and Korea, focus on SMD business;
- Support and coordinate the SMD business globally, communicate with global sales team to approach SMD business and meet the company global SMD business goal;
- Support the new platform product launch on time with function.
- New product proposal, work out the product roadmap with product team and make the product planning and justification taking into account the following:
- current and predicted market, technology and competitive trends or thesis
- internal R&D results and Product Development resources or constraints
- market or revenue potential justification
- Working closely with sales on strategic and growth accounts
- Prepare marketing and technical marketing materials to showcase Bridgelux product differentiation and competitive edge
- Lead or support promotional activities such as regional tradeshows, press releases and media strategy, advertising, social media, and engagements with key industry influencers such as lighting designers and industry associations, etc.
- Prepare ad hoc regional market research and competitive analysis
JOB REQUIREMENTS
- More than 1 years in a Product Marketing or Marketing role
- Extensive knowledge of LED SMD and COB products
- Sufficient knowledge of lighting applications and systems
- Prefer strong technical background and/or experience in LED or semiconductor industry
- Ability to work cross functionally with Sales, Marketing, FAE, AE, Product Development and other functions.
- Ability to manage cross cultural communication. Must be fluent in Chinese and good write and speak in English
- SalesForce or other CRM and business analytics software experience a plus
- Bachelor degree a minimum.
- Strong communication and interpersonal skills
- Positive and self-motivated team player
- Strong program manager with attention to detail and ability to multi-task
HOW TO APPLY: If you would like to apply to Bridgelux please send your resume, along with a cover letter outlining your qualifications, to Careers@Bridgelux.com. Please put either the job title, or type of position you are interested in, in the subject line of the email.
DISCLAIMER: The above information on this description has been designed to indicate the general nature, and level, of the work performed by this position. It is not designed to contain, or be interpreted, as a comprehensive inventory of all duties, responsibilities and qualifications required.